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Saturday, February 16, 2008

Stand aside, Tupperware... people are having EcoMom Parties. Seems it's a palliative, at least, for ecoanxiety.

Hmmm... I'm a *little* surprised that it's not product oriented ( there's a marketing idea, triballife! Perhaps that's just because that's what it's being compared to... here's the thing - you need to spin the concept to the local culture. In waht cultural contexts do people gather for synergistic energy to make lifestyle changes? Hmmm... if one wanted to make a cultural change, could one find those venues and infiltrate? THose Wednesday religious gatherings in the South ... Weight Watchers... hmmm...

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