Tuesday, November 20, 2007
A marketing question would be wehther to promote savings in our CONSUME CONSUME society - it could be done either as a social shift ... *or* because it would enable a person do SPEND on other things. Yea, that's the ticket - something *like* the "priceless" theme of credit card sales. Can you picture the images: pouring gasoline into a tank at a convenience store, with a parked car with the engine running and fumes emitting near enough to imbue us with negativity... perhaps an image of deserts and oil fields in the background (but somehow convey Middle East as opposed to TExas for fear of waxing Unamerican?) ... "Fuel this.. or ...Fuel yourself!" (Or, "who are you fueling?") and have an image of someone dining at a fine restaurant... maybe cash in on the "chic cyclists" theme and show fine fashion that's rideable. (Maybe with valet cycling parking?) (Digression: What's in *your* litter box?) ... or camping in a fine fine *green* place.
Or it could simply be a green theme, tho' then it would make sense that there would be the odd hybrid to rent.
There could be "frequent renter" miles or a discount on insurance the third time out for people who don't own cars...
And, OF COURSE, a vital aspect of this is promoting those other forms of transportation by gearing YOURS TRULY out in a bicycle to ride to Colorado next summer, because we'd do it knowing that we could rent a car for the drive back, or we'd have a support crew in a rental.
Hertz ? Enterprise ? I wanna hear from you... Have your agent call my agent...
Have a good Thanksgiving, Sue.